LARRIDIN

AI Measurement and Optimization Platform

AI-First Integrated Marketer

Type: Full-Time Function: Marketing Reports To: SVP of Marketing

About Larridin

Larridin is the AI Measurement and Optimization platform that measures the impact of AI on organizations. Larridin answers AI impact in three different ways including Visibility, Opportunity and Proof. We are helping organizations solve some of the most critical questions they are facing today and creating a competitive advantage for our customers.

We’re not just building “AI features.” We’re building AI-native teams that own outcomes. AI is the default lens for designing systems, shipping product, and scaling the business.

Who This Role Is Not For

• Someone unwilling to roll up their sleeves — our space is moving fast and this role needs someone who jumps in
• Marketers who treat web as a single channel rather than an integrated system
• People who rely on manual workflows and avoid automating repeatable tasks
• Candidates uncomfortable working across content, data, paid, and CRM simultaneously
• Those who use AI occasionally but don’t weave it into daily content and campaign execution
• Individuals who wait for leads to arrive rather than engineering the pipeline proactively

Who This Role Is For

You’re a strong fit if you:

• Lead with AI — you use Claude, ChatGPT, Perplexity, and other tools daily to write, analyze, automate, and iterate faster than a team twice your size
• Can take the complexity of what we’re building for AI Impact and translate it into clear, compelling messaging on and off our site
• Write content that resonates with enterprise buyers and converts at every stage of the funnel
• Think in integrated systems: paid, SEO, email, social, and sales all connect and reinforce each other in your mind
• Have a growth marketer’s instinct for channel mix — you understand what drives enterprise pipeline vs. vanity reach and invest accordingly
• Build and optimize paid programs end-to-end: strategy, creative, bidding, and budget accountability
• Partner naturally with sales — you understand what they need, translate it into marketing action, and close the loop
• Can hold your own in product conversations with customers and prospects at events and on calls
• Move quickly from insight to execution with minimal oversight and a strong ownership mentality

What You’ll Do

Own Paid Media Strategy and Execution

• Lead paid strategy across LinkedIn, Google, YouTube, and Meta — from channel mix and bidding to creative testing and budget management
• Review daily and weekly performance metrics and use those insights to sharpen targeting, messaging, and spend allocation
• Partner closely with platform reps (LinkedIn, Google) to stay ahead of new formats and beta opportunities
• Manage ROI across a leads vs. reach strategy to ensure every dollar has a clear purpose
• Build and test creative — copy and visuals — at speed using AI tools to multiply output without sacrificing quality

Build and Scale Content That Drives Pipeline

• Use AI tools to produce high volumes of content: blog posts, landing pages, case studies, ad copy, nurture emails, and sales enablement materials
• Develop and execute a content calendar that builds Larridin’s authority in AI Impact through organic channels
• Write clearly and compellingly for enterprise buyers — without heavy editorial support — across long-form, short-form, and conversion formats
• Write for SEO and conversion simultaneously, mapping content to buyer journey stages and keywords with real search intent
• Assist in sales material development: one-pagers, battle cards, email sequences, and talk tracks that move deals

Drive the Web and Conversion Engine

• Manage and continuously optimize the Larridin website for conversion, SEO performance, and buyer experience
• Maintain consistent messaging across every touchpoint — from homepage through to campaign landing pages
• Balance front-end content in HubSpot and Vercel to ensure the site is always working for pipeline, not just presence
• Run A/B tests and iterate quickly based on session data, conversion signals, and sales feedback

Run HubSpot as a Revenue Engine

• Build and maintain nurture sequences that move prospects from awareness to sales-ready across multiple touchpoints
• Create dashboards and reporting that give sales and leadership full-funnel visibility — from first touch to closed-won
• Maintain tight CRM hygiene and integrate HubSpot with the broader stack (website, ads, Slack) to eliminate manual handoffs
• Become proficient in the analytics side of HubSpot to extract real performance insight, not just reporting

Align Closely with Sales

• Partner with the sales team to understand pipeline needs, ICP nuances, and objection patterns — and apply them directly to marketing strategy
• Share marketing signals and intent data with sales to help prioritize and personalize outreach
• Run post-campaign reviews to close the loop on what content and campaigns are actually driving pipeline
• Support in-person sales moments: events, conferences, and speaking engagements

Execute Integrated Campaigns

• Plan and execute campaigns that span paid, email, web, and organic channels for product launches, customer stories, and market moments
• Develop multichannel content that leverages Larridin’s proprietary data to make the case for AI Impact in enterprise
• Ensure every campaign is coherent across touchpoints: consistent messaging, strong CTAs, and clear attribution
• Coordinate with external agencies or contractors as needed for design, video, or overflow capacity

Scale Output with AI

• Apply AI tools across every part of the role — content creation, campaign ideation, bid strategy, performance analysis, and workflow automation
• Build repeatable AI-assisted workflows that improve over time and reduce time-to-ship on recurring tasks
• Produce high volumes of copy and creative variations efficiently, using AI to test more and wait less
• Analyze datasets and performance results to surface insights and drive optimization

What We’re Looking For

Experience

• 2–8+ years in B2B, SaaS, or tech marketing with a strong track record across paid media, content, and integrated demand generation
• Proven ability to drive measurable pipeline results — not just activity metrics — through programs you personally owned
• Experience working directly with sales teams and a clear understanding of the full revenue funnel
• Comfort operating in fast-moving, ambiguous environments where the playbook is being built in real time

AI-First Mindset and MarTech Proficiency

• Daily user of AI tools — Claude, ChatGPT, Gemini, Perplexity — for analysis, content creation, prompting, and workflow design
• Hands-on experience with modern MarTech: HubSpot, Canva, Slack, Read.ai, Granola.ai, Trumpet, or similar
• Ability to use AI to analyze data, generate and test creative at scale, and build automations that compound over time
• Technical curiosity: comfortable with UTM structures, tracking logic, APIs, and marketing ops fundamentals

Paid Media and Growth

• Hands-on experience managing paid programs across LinkedIn, Google, and Meta — including creative, targeting, and budget management
• Strong grasp of the B2B enterprise buyer journey and how paid channels do and don’t translate into enterprise pipeline over time
• Analytical mindset: builds dashboards, reads attribution data, and makes spend decisions based on evidence
• Experience testing new channels and creative formats with a structured test-and-learn approach

Content and Writing

• Strong writer who can produce clear, compelling content for enterprise buyers without heavy editorial support
• Writes across formats: long-form content, nurture email, landing pages, paid ad copy, and sales enablement materials
• Understands how to write for SEO and conversion simultaneously — not just one or the other
• Can translate complex, technical product concepts into clear messaging that resonates with executive and practitioner audiences

Integrated Marketing Execution

• Experience planning and executing campaigns across web, email, paid, and organic channels simultaneously
• Strong sense of how channels reinforce each other in a B2B funnel — and how to build campaigns that hold together across every touchpoint
• Comfortable managing multiple workstreams in parallel with clear prioritization and ownership

Why This Role

• Build with Larridin as we grow — play a central role in driving leads and keeping the sales team busy
• Build a modern, AI-assisted integrated marketing function from the ground up alongside the SVP of Marketing
• Work hands-on and see your work in action — learn quickly what’s working and drive changes fast
• Scale your output and impact significantly by building systems, not just executing tasks
• Apply AI in a practical, results-driven way at a company that treats it as a core operating principle

You will play a central role in making sure every enterprise leader who needs this platform finds Larridin — and believes in what it can do for them.