Forbes: Claude Usage Up 15x in Enterprise, Passing ChatGPT

Floyd Smith Floyd Smith is a member of the Larridin Content Team. He is a successful author and experienced B2B marketer for technologies ranging from databases, to reverse proxies, to quantum computing and AI.

Data from Larridin shows Claude surpassing ChatGPT in enterprise adoption, 32% to 28-30%, in the first week of March. And this isn't just a vanity metric; Claude users are twice as engaged per person, while ChatGPT's session intensity plummeted from 35 sessions/user to just 12, half of what Claude is achieving.

Adding light and shade to the headline numbers, single-vendor LLM users are giving way to multi-model devotees, with nearly half of enterprise users engaging with multiple LLMs. The enterprise is hedging, rather than pick early winners—and multi-model users are noticeably better at engaging with AI.

LLM use is changing how work gets done.